Items purchased under the Standard License may be used to create end products for sale where lifetime sales of the end product for sale do not exceed 500 units.
- PERSONAL USE - UNLIMITED PROJECTS
- COMMERCIAL USE - 1 PROJECT (FONT UNLIMITED)
- END PRODUCT FOR SALE - 1 PROJECT, UP TO 500 SALES
A Project is defined as a complete and cohesive undertaking that may result in one or more End Products. Any End Products included in the one Project must be directly related under a single concept. However, all purchased Items may be used in an unlimited number of Personal Use Projects.
Can I use a purchased item in a freelance project
or contract work for a client?
Yes. However, if the client intends to sell more than 500 units of the End Product you create, you will need to purchase an Extended License or multiple Standard Licenses. If you create the End Product for a client, your rights to purchased Items are transferred from you to your client.
Templates and Themes
Here, an End Product must be a unique implementation of the Item, often requiring limited copy and content changes. For example, if you purchase a resume template, you may use the Item for yourself or a client after having input personal information (you may not resell it as stock).
What are the End Product requirements?
End Products must be significantly different than the original Item and require time, effort, and skill to produce. End Products must not be used or sold in a way that is directly competitive with the original Item you purchased. End Products must not redistribute the original Item to any third parties in a manner that allows for the extraction of the original Item.
Personal Use is defined as using purchased Items in a manner that has no potential monetary gain. Personal Use projects cannot be related to any business, non-profit, or other organization of any kind. All purchased Items may be used in an unlimited number of Personal Use Projects. Examples of Personal Use include using a graphic to create t- shirts for a family reunion, using a template to create a birthday card that you send in celebration of a friend's special day, using a photo in a piece of wall art that you create for family member as a gift (no money changes hands), etc.
We define Commercial Work to be any work done that is not for Personal Use. Synonymous terms include Contracted Work and Client Work.
How many times can I use a purchased item?
A purchased Item may be used in one Project. As an exception, Installable Items may be used in an unlimited number of Projects on a one seat per license basis. A Project is defined as a complete and cohesive undertaking that may result in one or more End Products. Any End Products included in the one Project must be directly related under a single concept. However, all purchased Items may be used in an unlimited number of Personal Use Projects.
For example, if you sell t-shirts in an online shop and you purchase a t-shirt mockup to display your shirt designs, you are allowed to use that mock-up in multiple End Products, each one displaying one of your shirt designs, because each of these End Products is directly related to marketing the t-shirt designs in one shop. Another acceptable use case would be using a purchased pattern to create an End Product banner ad that advertises an end of the year sale for a client who owns a clothing company, and then using that same pattern to create an End Product of mailers that are sent out to advertise that same sale for the same client. You may also purchase a photo to create a wall art End Product to hang in your home, and then use the same photo to create the End Product of a calendar that you gift to a friend, because these both fall under the umbrella of Personal Use Projects.
Conversely, you are not allowed to purchase a graphic to include in an End Product flyer design that you create for a real estate company, and then use that same graphic when designing the End Product of a website for a bakery, because these are unrelated End Products and therefore do not fall under the same Project. You are also not permitted to purchase a business card template and use it to create the End Product of a business card for your photography business, and then continue to use that template to create an End Product of a business card for your client’s dog walking business because these are unrelated End Products and therefore do not fall under the same Project.
Item Packs and Bundles
Item Packs and Bundles are Items that contain multiple Sub-Items. Project limits apply to Individual Items within Packs or Bundles in the same way they would apply to those Items if the Items were to be sold on their own outside of a Bundle or Pack (unlimited Projects for Fonts and other Installable Items, and one Project for all other Item types). In the case that a Bundle or Pack contains further Bundles or Packs, project limits for each Item within those subsequent Bundles or Packs apply in the same way they would apply to those Items if the Items were to be sold on their own outside of a Bundle or Pack (unlimited projects for Fonts and other Installable Items, and one Project for all other Item types).
When Sub-Items within Item Packs or Bundles are used, they do not all have to be used in the same End Product nor the same one Project. For example, an Item Pack containing 10 icons could potentially be used in 10 Projects if only one icon is used per Project and each icon is used only once.